Key Development

Antara Senior Care, the senior-care business of Max India Limited, has launched the Antara Integrated Wellness Clinic (AIWC) in DLF Phase 2, Gurugram. This represents the company's foray into integrative medicine, combining modern medicine with evidence-based traditional therapies for managing chronic conditions.

Clinic Features and Services

The integrative medicine clinic offers:

  • Functional medicine consultations
  • Ayurveda-prakriti analysis
  • Advanced therapies including IV cellular nutrition (high-dose Vitamin C, Glutathione)
  • Medical-grade ozone therapy
  • Far Infrared sauna
  • Classical Ayurveda and Panchakarma
  • Acupuncture
  • Energy and vibrational healing
  • Integrative counselling

Condition-Focused Programs

The clinic organizes care through 10 specialized programs:

1. JointCare

2. HeartCare

3. DiabetesCare

4. BreathCare

5. GutCare

6. LiverCare

7. MindCare

8. WeightCare

9. CancerCare (complementary support alongside standard oncology care)

Management Commentary

Ms. Tara Singh Vachani, Executive Chairperson, Antara Senior Care stated that the clinic addresses fragmented healthcare systems and disjointed treatment plans, aiming to preserve seniors' dignity and independence through holistic approaches to health.

Mr. Rajit Mehta, CEO & MD, Antara Senior Care emphasized the goal of closing the gap between lifespan and health span, helping seniors live their best life possible by preventing hospital visits, reducing medication where possible, and restoring function.

Dr. Pankaj Verma, Medical Director, Antara Integrated Wellness Clinic explained that integrative medicine uses modern medicine as an anchor with traditional systems addressing lifestyle, stress, and inflammation underlying chronic diseases.

Business Context and Background

Antara Senior Care is the senior-care business of Max India Limited, part of the $7-billion Max Group. Launched in 2013, it operates two main business lines:

1. Residences for Seniors:

  • First community in Dehradun with nearly 200 families
  • Second community in Noida's Sector-150 with 340 apartments in first phase
  • Expanding footprint in Gurugram through management of senior living residences at Estate 360 and Estate 361 developed by Max Estates

2. Assisted Care Services:

  • Care Homes and Services: 8 facilities with 485 beds across Gurugram, Noida, Bengaluru and Chennai
  • AGEasy: Online/offline store for senior-specific products, touching over 6.5 lakh lives since 2023
  • Antara Integrated Wellness Clinic: Newly launched integrative medicine facility

Market Context

The launch addresses India's demographic shift where the senior population is projected to more than double to 347 million by 2050, creating unique clinical needs that traditional healthcare cannot address alone.