Announcement
Aparna Enterprises Limited (AEL) announced the opening of its third Vitero Tiles Select Store in Shahjahanpur, Uttar Pradesh, on 29 October 2026. The new retail outlet occupies more than 2,000 square feet at Sumitra Tiles, D7, Model Town, Hathoda Chauraha, and is dedicated to showcasing the Vitero Tiles brand, which is part of AEL’s diversified building‑materials portfolio.
Store Details
The Shahjahanpur Select Store provides a comprehensive assortment of tile designs, sizes, colours, patterns and finishes, catering to both residential and commercial interior projects. By consolidating the product range under one roof, the store aims to enable customers, architects, interior designers and channel partners to explore and select tile solutions that align with specific design preferences and project requirements.
Leadership Comments
Ms. Aparna Reddy, Executive Director of Aparna Enterprises Limited, stated that the company’s priority is to make quality building materials more accessible while responding to evolving needs of modern homes and commercial spaces. She emphasized that the Vitero Select Stores allow customers to experience different designs, sizes and finishes firsthand, thereby facilitating informed decision‑making.
Inauguration and Strategic Significance
The store was inaugurated by Mr. Sanjay Sharma, President – Sales, Vitero Tiles, marking another milestone in AEL’s retail expansion strategy. The opening reflects the firm’s continued effort to improve product accessibility, strengthen engagement with homeowners, architects, interior designers and channel partners, and broaden its footprint across regional markets in Uttar Pradesh.
Company Background
Aparna Enterprises Limited brings over 35 years of industry experience and offers a diversified portfolio that includes steel reinforcement, ready‑mix concrete, uPVC windows and doors, aluminium systems, tiles, façades and other building solutions for residential and commercial projects. Through the Vitero Tiles brand, AEL serves customers across the construction and interior‑design value chain, supported by its manufacturing capabilities, product development initiatives and an expanding retail network.
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