Apparel Group announced Triptii Dimri as the first brand ambassador for Victoria's Secret India, launching the Summer Signature campaign.
The Summer Signature collection features stripe‑logo T‑shirt, wireless bra, stripe panty, satin slip and long pajama set for everyday comfort.
The Cool Air line introduces the CoolBra™ with breathable, quick‑dry, cool‑to‑the‑touch fabric for day‑to‑night wear.
CEO Abhishek Bajpai highlighted India as a high‑growth market and the brand’s aim to deepen cultural relevance among fashion‑forward consumers.