Tim Cook will step down as Apple CEO on September 1, becoming executive chairman, with hardware chief John Ternus succeeding him.
Analysts view the transition as well‑telegraphed, expecting no change to core strategy but potential renewed investor optimism and focus on AI, hardware.
Morgan Stanley, Melius Research and JPMorgan keep buy ratings, set $350 target, eye WWDC Siri reveal and foldable iPhone.
Johny Srouji promoted to chief hardware officer, praised as engineering legend, reinforcing Apple’s product‑centric leadership.