Press Release Overview

On June 29, 2026, Apricity Publishing issued a joint New Delhi and Singapore announcement via PRNewswire that the international personal‑finance bestseller CLIFF: A Money Mindset for Longer Lives and Shorter Careers is now available in India. The book is authored by corporate executive and global strategist Prashant Agarwal, who brings more than 25 years of experience across banking, technology and insurance sectors.

Core Premise and Market Context

The release highlights a demographic shift termed the Broken Three‑Stage Life: advances in medicine and technology are extending average lifespans toward 100 years, while rapid AI‑driven disruption is shortening and destabilising corporate careers. The traditional linear model of education → stable employment → retirement is described as “broken.” The authors note that only one in three people globally possess a basic understanding of compounding, and employees report losing more than seven hours per week worrying about their financial future. This creates a paradox where longer lives can become financially detrimental without adequate preparation.

Solution Framework

CLIFF proposes a realistic alternative to the extreme austerity of the FIRE movement, termed Comfortable Living In Financial Flexibility (CLIFF). It outlines a six‑step, behavior‑driven methodology designed to move professionals from “uninformed anxiety” to “informed control.” The book integrates visual storytelling through illustrations by Tom Fishburne, a renowned Marketoonist cartoonist whose work appears in The Wall Street Journal, The New York Times and Fast Company.

Endorsements and Industry Acclaim

The publication has secured endorsements from several senior figures:

  • Neelkanth Mishra, Chief Economist at Axis Bank and Part‑time Chairman of UIDAI, remarks that the book explains the new reality of longer lives and shorter careers in an accessible way.
  • Geoffrey Rogow, journalist at The Wall Street Journal, praises Agarwal for providing a map to “bulletproof” one’s financial life.
  • Senior executives from AIA Group, IDFC First Bank, Manulife, and FWD have also lauded the book for replacing financial complexity with consistent behavioural habits.

Corporate Workshops and Diagnostic Tool

Apricity Publishing will complement the book launch with high‑impact interactive workshops aimed at organisations navigating the future of work. Two flagship sessions are:

1. The AI Ambush: Money Readiness for Shorter, Unstable Careers – focusing on financial preparation for AI‑driven disruptions and sudden career pivots.

2. The Longevity Paradox: Architecting the Financial Future for a 100‑Year Life – deep‑dive into wealth‑building habits for a century‑long lifespan.

Participants will receive exclusive access to the CLIFF Compass Assessment, a proprietary diagnostic that identifies an individual’s “money archetype” (e.g., Consistent Compounder, Worrier Warrior) and delivers a personalised blueprint for immediate financial flexibility.

Publisher and Author Background

Nidhi Mishra, Publisher for Apricity India, emphasized that money management is often perceived as an intellectual activity reserved for a few, and that CLIFF aims to democratise financial empowerment across students, women and mid‑career executives. Apricity Publishing originates from the creative heritage of Bookosmia—India’s largest youth‑focused publisher with over 100 titles—and the cross‑border marketing expertise of Singapore‑based Krux Digital. The imprint positions itself as a premium label for global thought leaders, founders and CXOs.

Availability and Author Credentials

The book is currently listed on Amazon India as a #1 Bestseller & Hot New Release. Author Prashant Agarwal holds a Harvard MBA, began his career as Unilever’s youngest manager globally, and has spent more than 15 years operating within Asia’s fast‑evolving corporate ecosystems.

Contact and Further Information

For additional details, visit the official website at www.cliff.life.