Arena365 announced T20 star Nicholas Pooran as its official brand ambassador, introducing a novel athlete partnership model in cricket.
The partnership moves beyond traditional sponsorship, focusing on real‑time fan engagement, live predictions, and interactive experiences during matches.
CMO Tom Gant highlighted the model’s aim to make cricket faster, simpler, and more immersive for a global audience.
Pooran expressed excitement about helping push cricket forward with Arena365’s live, simple, over‑by‑over fan experience platform.