Arun Icecreams’ First Appearance in the United States

Arun Icecreams, the flagship ice‑cream brand of Hatsun Agro Product Ltd. (HAP), made its inaugural appearance at the New York India Day Parade 2026. The parade took place on Madison Avenue, New York, on 16 August 2026, where the brand showcased a specially designed float and consumer‑engagement booths.

Consumer Outreach at the Event

During the celebration the brand distributed more than 15,000 ice‑cream servings. The flavours offered included Butterscotch sandwich, Cream n Cookies Donuts, Vanilla bites, Popitos kacha mango and Malai Kulfi, providing a broad sample of its product range to the attending public.

Strategic Significance

The participation follows Arun Icecreams’ recent expansion into the United States and is intended to strengthen the brand’s visibility in the US market while engaging a wider consumer audience. HAP highlighted that the event aligns with its broader ambition to increase international presence and introduce its ice‑cream portfolio to consumers across geographies.

Executive Commentary

Mr. R.G. Chandramogan, Chairman of Hatsun Agro Product Ltd., stated that the parade is a “very special occasion” for a brand that has been part of people’s happy moments for decades. He emphasized that the event provides an opportunity to share the Arun Icecreams experience with a larger audience, to introduce more consumers to its beloved flavours, and to continue building the brand’s global journey step by step.

About Hatsun Agro Product Ltd.

Hatsun Agro Product Ltd. is a leading private‑sector dairy player in India, procuring milk from over 500,000 farmers and adhering to ISO 22000 quality standards. Its portfolio comprises:

  • Arun Icecreams – South India’s leading ice‑cream brand;
  • Arokya Milk & Milk Products – the country’s largest private‑sector milk brand;
  • Hatsun Dairy Products – a rapidly growing dairy range;
  • ibaco – a premium chain of ice‑cream outlets allowing consumers to create custom sundaes;
  • HAP Daily – a network of more than 4,200 outlets serving Tamil Nadu, Pondicherry, Karnataka, Andhra Pradesh, Telangana and expanding into Maharashtra, Kerala, Orissa, Goa, Chhattisgarh, Madhya Pradesh, West Bengal, Jharkhand, Gujarat, Andamans, Chandigarh and Bihar, with distribution through kirana stores, premium supermarkets and other retail channels;
  • Hanobar – coco confectionaries with nuts, ganache and fruit fillings;
  • Havia – premium chocolates;
  • Santosa – an in‑house brand for cattle feed and care;
  • Aniva – a range of flavoured whey drinks.

Disclaimer

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