Arvind Launches AD Denim Collection with Raghav Juyal Campaign
Arvind Limited, a pioneer in Indian denim with over five decades of experience, announced the launch of its new AD Denim collection for the Autumn‑Winter 2026 season. The collection is positioned under the “House of Arvind” brand and emphasizes contemporary silhouettes, premium fabrics, comfort and versatility, with a tagline “Real Comfort. Real Denim. For the Real You.”
The launch is accompanied by a marketing campaign featuring actor‑dancer Raghav Juyal, who embodies the themes of authenticity and individuality. A campaign video is available at the provided YouTube link.
Pranav Dave, Chief Business Officer – Retail at Arvind, stated that the company’s denim legacy is built on continuous innovation across fabric, fit, finish and craftsmanship, and that the AD Denim line and its campaign aim to bring this heritage to a new generation in a contemporary and authentic manner.
The collection introduces new fits and washes ranging from classic indigo to modern finishes, designed for everyday comfort and personal expression.
Arvind also promotes the Arvind Denim Lab (ADL), a custom‑made denim experience where consumers can select premium fabrics sourced from Italy and Japan, specify measurements, and personalize details such as leather patches, buttons, rivets, zodiac motifs and monograms.
The press release was issued on Monday, 24 August 2026 at 17:08:39 IST from Mumbai, Maharashtra, and includes a disclaimer that the content is provided under an arrangement with NewsVoir and PTI assumes no editorial responsibility.