Astrotalk Store Business Update

Astrotalk Store, the e‑commerce arm of Astrotalk, announced that it has scaled from an initial capital allocation of just ₹30 lakh in November 2024 to processing roughly ₹1 crore in gross merchandise value (GMV) per day by the end of 2025. The platform recorded 1.6 million orders in the calendar year 2025, reflecting consistent month‑on‑month growth since its launch.

The company attributes this rapid expansion to a product‑launch cadence of over 30 new items each month, spanning categories such as Rudraksha, pyrite, crystal jewellery, zodiac bracelets, Vastu products, spiritual combos, and yantras. This daily‑new‑product discipline accelerated sourcing, listing, and merchandising capabilities, which co‑founder Anmol Jain says has compounded into the current growth trajectory.

GoKwik, the AI‑powered checkout partner for Astrotalk Store, corroborated the GMV trend across its D2C network, with co‑founder and CEO Chirag Taneja noting that Astrotalk Store’s scale and consistency are rare for a category that previously lacked an organised online playbook.

New Gemstones Platform

Building on the established D2C momentum, Astrotalk Store is dedicating significant resources to a standalone gemstones business. The new platform, gemstones.astrotalk.store, will offer precious and semi‑precious stones that come with laboratory certification, astrological consultation, and a dedicated replacement policy. The move targets the fragmented Rashi‑specific gemstone market, where online trust is low and offline sourcing is opaque. Jain explained that gemstones were the original product astrologers recommend most, yet customers often lack verification; the company has spent a year developing sourcing and certification capabilities to address this gap.

About the Companies

  • Astrotalk Store (https://astrotalk.store/) sells spiritual and healing products across India, with a catalog of 200+ products serving million‑plus customers.
  • GoKwik (https://www.gokwik.co/) provides AI‑driven commerce enablement, reducing checkout friction and return‑to‑origin (RTO) rates for D2C brands.

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