Overview
AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first in over a decade to obtain in‑principle RBI approval to become a Universal Bank, announced the launch of a four‑card digital‑first credit‑card suite designed to simplify ownership and enhance transparency for customers.
Credit Card Portfolio
The new portfolio comprises the AU Ananta Credit Card, aimed at affluent customers with premium travel, dining, lifestyle privileges, airport‑lounge access and milestone‑based rewards; the AU Laksya Credit Card, targeting professionals and digitally active users by offering rewards on everyday spend such as groceries, department stores and contactless transactions; the AU Tejas Credit Card, built for young salaried professionals with benefits on dining, food‑delivery, entertainment and daily lifestyle expenses; and the AU Prathama Credit Card, intended for first‑time credit‑card users to help them build a healthy credit history through responsible usage.
Transparent Pricing and Repayment Features
All four cards provide clear information on interest rates, finance charges, late‑payment fees, EMI conversion costs and billing cycles, emphasizing that interest is charged only when the outstanding balance is not paid in full by the due date. Customers can use the Credit Card EMI Calculator on the AU website to estimate monthly instalments based on purchase amount, tenure and applicable rate, and can convert eligible transactions into fixed‑monthly instalments via the Xpress loan EMI facility.
Digital Management and Payment Options
Cardholders can track statements, outstanding balances, due dates and transactions through the AU 0101 mobile‑banking app, which also supports end‑to‑end digital credit‑card management. Bill payments can be made via the AU 0101 app, AU NetBanking, Bharat BillPay (BBPS), UPI, NEFT, IMPS, AutoPay, the AU Auro chatbot, WhatsApp Banking, IVR and Customer Care, ensuring multiple convenient channels to avoid late‑payment charges.
Bank Profile and Regulatory Milestone
Founded in 1996 by Mr. Sanjay Agarwal, AU SFB began banking operations in April 2017 and now operates a network of over 2,700 banking touchpoints across 21 states and four union territories, serving more than 1.22 crore customers with a workforce of over 59,000 employees. As of 31 March 2026, the bank reported shareholders’ funds of INR 19,974 crore, a deposit base of INR 1,52,661 crore, a total loan portfolio of INR 1,40,327 crore and a balance‑sheet size of INR 1,91,797 crore. The bank’s fixed‑deposit rating is ‘AA+/Stable’ by CRISIL, and its long‑term debt rating is ‘AA/Stable’ by CRISIL, ICRA and CARE. The RBI in‑principle approval positions AU SFB to transition into a Universal Bank, expanding its product suite beyond traditional small‑finance activities.