Aukera Opens 32nd Store, First in Tamil Nadu
On July 24, 2026, Aukera, described as India’s leading lab‑grown diamond jewellery brand and “The Solitaire Experts,” announced the opening of its 32nd retail outlet, which is also its inaugural store in the state of Tamil Nadu. The new boutique is situated in Velachery, Chennai, expanding the brand’s footprint in South India.
The Velachery store is designed to reflect Aukera’s modern aesthetic and customer‑first philosophy, offering a warm, welcoming environment where shoppers can explore a comprehensive collection of diamond jewellery. The assortment includes solitaire rings, engagement rings, cocktail rings, everyday bands, earrings, necklaces, bracelets, bangles, pendants and pendant chains, catering to both everyday wear and significant life celebrations.
All jewellery pieces are crafted from lab‑grown diamonds of the highest grade and are certified by International Gemological Institute (IGI), GemEx and GCAL. Each item is supported by a Buy‑Back and Exchange programme, providing customers with additional peace of mind.
In remarks on the launch, Co‑Founder & CEO Lisa Mukhedkar said the store reflects what customers value most—beautiful design, uncompromising quality and complete trust—and highlighted Chennai’s appreciation for craftsmanship and evolving design sensibilities. Co‑Founder Kumar Saurabh added that the new outlet represents a step toward Aukera’s vision of becoming India’s most trusted destination for diamond jewellery, noting that the brand now operates 32 stores nationwide across Bangalore, Hyderabad, Delhi NCR, Lucknow, Dehradun and online.
Aukera’s purpose, encapsulated in its name meaning “choice” in Basque, is to give women the freedom to choose jewellery that aligns with their identity and milestones, positioning the brand as a disruptor in India’s precious jewellery segment.
Contact: For further information, Aukera can be reached at aukerainfo@gmail.com.