Transaction Details
Aurum PropTech Limited has entered into a binding Share Acquisition Agreement to acquire 100% of Housing.com in an all-equity transaction. The acquisition is executed through the issuance of 1,97,93,309 equity shares of Aurum PropTech, representing approximately 20.5% of the enlarged share capital of the company.
Ownership Impact
Following the transaction, REA India's total shareholding in Aurum PropTech will increase to 24.9%, making REA India Pte a substantial shareholder in Aurum PropTech.
Strategic Rationale
The combination brings together Housing.com, India's leading real estate marketplace, and Aurum PropTech, the largest tech-enabled PropTech ecosystem, into one integrated platform. The transaction creates an end-to-end technology stack that spans property discovery, transactions, financing, rentals, and management across the real estate life cycle.
Housing.com brings significant user base with 58 million+ average monthly traffic and 12 million+ monthly active users to the combined platform.
The transaction aims to create India's first AI Native Real Estate Operating System with a single AI and data architecture serving as the operating layer for the entire ecosystem, connecting consumer demand, developer inventory, brokerage activity, rentals, and transactions.
Management Commentary
Mr. Ashish Deora, Founder & CEO of Aurum Ventures, stated that the combination will create compounding synergies between marketplace and transactions platforms, driven by a data flywheel that makes the entire ecosystem smarter.
Mr. Cameron McIntyre, REA Group CEO, expressed confidence in Aurum's capability and local market knowledge to operate the India business effectively, committing to support future growth and partnership under Aurum's leadership.