Announcement
Auto1 Group, the German online car‑marketplace operator, saw its shares rise more than 10% on Wednesday after it confirmed its 2026 guidance and disclosed long‑term growth and profitability targets for its Merchant and Retail businesses at a Capital Markets Event.
Merchant Business Targets
The company set a long‑term unit‑growth corridor of 10% to 15% per year for the Merchant segment. It also defined a gross profit per unit (GPU) target range of €1,080 to €1,200 and an adjusted EBITDA per unit target of €480 to €720.
Retail Business Targets
For the Retail segment, Auto1 outlined a more aggressive unit‑growth corridor of 20% to 40% per year. The Retail GPU target was set between €3,880 and €4,470, while the adjusted EBITDA per unit target was placed between €1,450 and €2,410.
2026 Guidance Confirmation
Auto1 reaffirmed its 2026 outlook, projecting total units sold between 940,000 and 1,000,000. The breakdown comprises 815,000 to 865,000 units in the Merchant segment and 125,000 to 135,000 units in the Retail segment. The company also confirmed guidance for total gross profit of €1.1 billion to €1.2 billion and adjusted EBITDA of €250 million to €275 million.
Executive Comment
"After fourteen years of investment into our vertically integrated business model, we have established a powerful platform that maximizes value for car buyers and sellers across Europe," said Christian Bertermann, CEO and co‑founder of Auto1 Group. He added that five years after the IPO, the firm is outlining the massive long‑term opportunity for both Merchant and Retail businesses and is excited to unlock potential in one of the world’s largest and most fragmented markets.