AWL Agri Business launched 'Fortune Atta with Multigrains', combining eight grains including soy, oats, barley, and psyllium husk.
The product is available in a 5-kg pack on Blinkit, Zepto, Amazon, and Flipkart in select metro cities initially.
The launch targets the fast-growing multigrain atta segment, reinforcing Fortune's premium value-added flour portfolio strategy.