Press Release – 21 August 2026, Mumbai
NUMR Inc., an AI‑driven customer‑experience management platform, announced that its collaboration with Axis Bank contributed to the bank receiving the CX Data & Analytics Excellence Award at the BFSI Summit 2026. The award, presented on 20 March 2026 in Mumbai, recognises organisations that translate customer data into measurable business outcomes and highlighted Axis Bank’s integration of analytics across retail banking, cards and wealth‑management businesses.
Axis Bank’s Group Executive, Digital Business and Transformation & Strategic Programs, Sameer Shetty, stated that the recognition reflects the bank’s progress in using customer data not only to understand behaviour but to improve everyday experiences, emphasizing that analytics enable continuous improvement, customer activation, retention and revenue growth.
Judges noted that disciplined analytics and strong operational governance allowed Axis Bank to turn insight into operational improvements that support measurable performance. Operational teams retain strategy ownership while leveraging enterprise platforms for multi‑channel journey mapping; NUMR’s platform provides multi‑channel journey analytics and prioritisation of high‑value customer segments.
Amitayu Basu, CEO and Co‑founder of NUMR Inc., said the partnership demonstrates how analytics, governance and operational execution can be combined at scale to deliver measurable results, and expressed pride in supporting Axis Bank’s CX transformation.
About the CX Data & Analytics Excellence Award – The award is given to organisations that use data and analytics to enhance customer experience and drive tangible business outcomes. It was conferred at the BFSI Summit, an event that gathers banking, insurance and financial‑services leaders to discuss innovation.
About NUMR Inc. – NUMR offers predictive‑analytics solutions that convert customer feedback into actionable insights, enabling organisations to capture critical signals, analyse journey performance and operationalise insights across teams. The platform serves financial institutions and other industries, linking CX improvements directly to measurable business outcomes.