Investor Advisory Overview

Axis Direct, the retail broking brand of Axis Securities Limited and a subsidiary of Axis Bank, issued an investor advisory on 7 July 2026 warning that fraudulent entities and individuals are misusing the Axis Securities and Axis Direct name, logo, and brand identity to promote fake investment opportunities and deceive investors. The advisory highlights a surge in digital financial fraud where scammers impersonate financial institutions and their representatives through social media platforms, messaging applications, and other online channels.

Fraudulent Tactics Highlighted

The advisory lists several sophisticated methods employed by fraudsters, including the creation of fake websites, forged documents, counterfeit social media profiles, fabricated regulatory certificates, impersonation accounts posing as company representatives or senior officials, and the use of emerging technologies such as deep‑fake videos to lend credibility to fraudulent schemes. Fraudsters also circulate screenshots, testimonials, or statements promising unrealistic profits or guaranteed returns, and they request investors to transfer funds to personal or unverified bank accounts, download unfamiliar applications, share confidential information, or access unverified websites.

Verification and Reporting Procedures

Investors are instructed to independently verify any investment‑related communication, payment request, or offer claiming association with Axis Direct/Axis Securities through the company’s official channels before taking any action. Verification can be performed by visiting the official Axis Direct website, checking the official social media handles on Facebook, X, Instagram, YouTube, and LinkedIn, or writing to the customer‑care email address helpdesk@axisdirect.in. In case of suspected fraudulent activity, investors should immediately call the National Cyber Crime Helpline at 1930, file a complaint through the National Cyber Crime Reporting Portal at www.cybercrime.gov.in, and report the incident to Axis Direct via its official customer support channels or by emailing helpdesk@axisdirect.in.

Company Background and Registrations

Axis Securities Limited is a SEBI‑registered entity offering Demat & Trading, Advisory, and Investment Services. Its registered office is Unit No.002 A, Ground Floor, Agastya Corporate Park‑Piramal Realty, Near Phoenix Market City Mall, Kurla (W), Mumbai – 400070. The firm holds multiple registrations, including CIN No. U74992MH2006PLC163204, SEBI Single Registration No. INZ000161633 (NSE, BSE, MSEI, MCX & NCDEX), SEBI‑Research Analyst Reg. No. INH000000297, POP Registration No. POP387122023, APMI‑APRN01856 (PMS distribution), Portfolio Manager Reg. No. INP000000654, SEBI Depository Participant Reg. No. IN‑DP‑403‑2019, Investment Advisor Reg. No. INA000000615, AMFI‑registered Mutual Fund Distributor ARN‑64610, and IRDA Corporate Agent (Composite) Reg. No. CA0073. Axis Securities Limited, as a proud subsidiary of Axis Bank—India’s third‑largest private‑sector bank—leverages a robust branch network across the country to provide retail broking services under the Axis Direct brand. Axis Direct offers a bouquet of investment products, including equities, mutual funds, systematic investment plans (SIPs), initial public offerings (IPOs), derivatives, bonds, non‑convertible debentures (NCDs), exchange‑traded funds (ETFs), and company fixed deposits, serving over 5 million customers and positioning itself as one of the fastest‑growing players in the industry.

Disclaimer

Investments in the securities market are subject to market risks. Investors are advised to read all related documents carefully before investing. Axis Securities Ltd./Axis Direct shall not be responsible for any losses incurred by individuals engaging with fraudulent schemes.

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