Announcement
On September 15, 2026, Axis Max Life Insurance Limited (formerly Max Life Insurance Company Ltd.) issued a press release announcing the launch of the Axis Max Life Rising India Manufacturing Fund (SFIN: ULIF05007/09/26RISINGINDM104). The fund is positioned as an actively managed thematic vehicle that enables policyholders to participate in the growth of India’s manufacturing ecosystem and its allied industries.
Fund Structure and Investment Framework
The fund adopts a four‑pillar investment framework covering Growth Potential, Competitive Positioning, Operational Excellence, and Financial Strength. It will primarily invest across the manufacturing sector and related businesses, including ancillary firms, industrial infrastructure providers, engineering companies, automation solution providers, logistics participants, and any enterprises deriving a significant share of revenue from the manufacturing ecosystem. The thematic focus spans sectors such as automobiles, capital goods, defence, electronics, chemicals, pharmaceuticals, and industrial services.
Benchmark, Charges, and Distribution
The fund’s performance will be measured against the Nifty India Manufacturing Index. The annual Fund Management Charge (FMC) is set at 1.35% of assets under management. Distribution will occur through Axis Max Life’s unit‑linked insurance products across both online and offline channels, making the offering accessible to the insurer’s multi‑channel customer base.
Rationale and Policy Context
The launch is framed against a backdrop of strong policy support for domestic production, including initiatives such as Make in India, Production Linked Incentive (PLI) schemes, the National Logistics Policy, and PM Gati Shakti. These policies, together with rising private‑sector capital expenditure and improving export competitiveness, are cited as drivers of opportunity across the broader manufacturing ecosystem.
Executive Commentary
Vaibhav Kumar, Head – Product Management and E‑Commerce Channel at Axis Max Life, stated that India’s manufacturing ecosystem is at a pivotal stage, supported by policy reforms, infrastructure development, domestic demand, and diversification of global supply chains. He emphasized that the fund aims to provide policyholders with an actively managed avenue to capture long‑term structural opportunities beyond traditional manufacturers, leveraging the fund’s diversified approach and disciplined investment framework.
Company Background
Axis Max Life Insurance Limited is a subsidiary of Max Financial Services Limited, with Axis Bank Limited and its affiliates also holding shares in the company. The insurer offers life insurance solutions through agency and third‑party partners and follows a need‑based sales process. For the financial year 2025‑26, Axis Max Life reported a gross written premium of INR 38,877 crore. The company is registered with the Insurance Regulatory and Development Authority of India (IRDAI) under registration number 104 and holds Company Identification Number U74899HR2000PLC143012.
Additional Information
The fund’s launch expands Axis Max Life’s suite of investment options, providing policyholders greater choice to engage with long‑term opportunities emerging across India’s economy.