Axis Max Life Leads NPS 61

Axis Max Life Insurance secured #1 ranking in Hansa Research Life Insurance Customer Experience Study 2026 with NPS of 61.
The study surveyed over 3,500 customers across 12 insurers, highlighting Axis Max Life’s AI‑driven digital platforms and 90% digital interaction rate.
70% of queries are resolved within 48 hours, 97% of policy benefits processed same day, and claims‑paid ratio hit 99.70% in FY2025.
FY2024‑25 gross written premium reached INR 33,223 crore, and the joint venture partners are Max Financial Services Ltd and Axis Bank Ltd.