Change in Director / Key Managerial Personnel

Nature of change: Re-designation and cessation as Senior Management Personnel

Name and DIN of the individual: Mr. Siddhant Khemani (DIN not disclosed in the document)

Effective date and tenure: The re-designation took immediate effect from August 13, 2026. Term: Full-time employment, as per the policy of the Company.

Brief profile and relevant qualifications: Siddhant Khemani holds a bachelor's degree in commerce from Bhawanipur Education Society College, University of Calcutta. He has experience in the field of sales and marketing research. He is involved in marketing functions for the Company. Currently, he was serving as the Chief Marketing Officer of the Company prior to re-designation.

Confirmation of eligibility: The document states the change was based on the recommendation of the Nomination and Remuneration Committee and approved by the Board of Directors, indicating compliance with governance norms.

Relationship with other directors: Not applicable as per the disclosure.

Previous KMP: Mr. Siddhant Khemani was previously identified as Chief Marketing Officer and Senior Management Personnel. His re-designation to Head E-commerce means he ceases to be identified as Senior Management Personnel of the Company.

Key Financial or Operational Approvals

Decisions taken at the board or committee level: The Board of Directors at their meeting held on August 13, 2026 approved the re-designation of Mr. Siddhant Khemani from Chief Marketing Officer (Senior Management Personnel) to Head E-commerce (ceasing to be Senior Management Personnel). This decision was based on the recommendation of the Nomination and Remuneration Committee.

Strategic or Business Context

No specific business outlook, risks, trends, or strategic context was provided regarding this management change. The disclosure focuses solely on the organizational change in management designation.

Any Other Material Information

Regulatory compliance: The disclosure is made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 and specifically references SEBI Circular No. SEBI/HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026.

Company details: Scrip Code: 544243, Trading Symbol: STYLEBAAZA, CIN No: L18109WB2013PLC194160

Contact information: PSSrijan Tech Park, DN-52, 12th Floor, Sector-V, Salt Lake, North 24 Parganas, West Bengal 700091