Appointment Details
Bajaj Electricals Limited announced the appointment of Tiny Sengupta as Chief Marketing Officer (CMO), effective June 29, 2026. In this role, Tiny Sengupta will lead the company's marketing function and oversee integrated marketing strategy and brand positioning of the company's portfolio brands, Bajaj and Morphy Richards.
Appointee Background and Experience
Tiny Sengupta brings over 22 years of rich global experience across Healthcare and FMCG sectors. She has worked with leading global and Indian organizations including Johnson & Johnson, Marico, Dabur, Henkel and GSK. Most recently, she served as Country Director, Vision Care, Johnson & Johnson India, where she strengthened commercial excellence, built brand equity among Indian consumers and accelerated market reach across the country.
Sengupta has won several accolades including "Business Woman of the Year & Visionary Leader" at ET Ascent 2023 and was recognized among "Asia's Most Inspirational Women in Leadership 2022" by House of Rose Professional.
Management Commentary
Mr. Shekhar Bajaj, Chairman, Bajaj Electricals commented: "We are pleased to welcome Tiny to our leadership team at a pivotal time. Her deep expertise in marketing and brand building will play key role in accelerating growth and creating sustained value for our stakeholders."
Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals Limited added: "We are delighted to welcome Tiny as Chief Marketing Officer. As we continue to evolve our business, we are confident that Tiny's proven marketing leadership will build stronger brand equity for our brands, Bajaj and Morphy Richards, and shape our business growth across existing and emerging markets."
Company Background
Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company headquartered in Mumbai with a turnover of INR 4,462 crores (FY 25-26). The company is part of the $100 bn multinational conglomerate Bajaj Group and was founded by Shri Jamnalal Bajaj in 1938.
The company's business portfolio spans Consumer Products (Appliances and Fans) and Lighting Solutions (Consumer and Professional Lighting). Their key brand offerings comprise BAJAJ and Morphy Richards. Under Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, as well as wires and switch gears. They are known for street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialized illumination projects on a turnkey basis.