Change in Director / Key Managerial Personnel

Nature of change: Appointment and designation as Senior Management Personnel.

Name and details: Ms. Tiny Sengupta, Chief Marketing Officer. No DIN is provided in the disclosure.

Effective date: The appointment is effective from June 30, 2026.

Brief profile and relevant experience: Ms. Tiny Sengupta is described as a distinguished marketing and business leader with over 22 years of experience across healthcare, FMCG, and consumer goods. Her career highlights include:

  • A proven track record of driving growth, transformation, and value creation through iconic brands in India and international markets.
  • Success in building, scaling, and revitalizing businesses across multinational and Indian organizations.
  • Previous leadership roles at Johnson & Johnson, GSK, Henkel, Marico, and Dabur.
  • Most recently served as Country Head, Johnson & Johnson Vision Care India, where she led a multi-year business transformation that positioned India among the fastest growing markets globally. She delivered both topline acceleration and profitability turnaround.
  • Has led businesses ranging from $100 million to $300 million, driving sustainable double-digit growth.
  • Recognized for combining strategic foresight with executional excellence, leveraging consumer insights, innovation, and data-driven decision-making.
  • Passionate about building high-performing teams and developing future leaders.

Educational qualifications: Holds a Master's degree in Advertising and Communication Management from SIBM Pune and a Bachelor's degree in Economics, Psychology, and English from Avadh Girls' Degree College (Erstwhile Loreto College), Lucknow University.

Awards and recognition: Honoured with several industry recognitions, including ET Ascent Businesswoman Leader of the Year 2023, ET Ascent Visionary Leader of the Year 2023, and featured among Asia's Top Women Leaders 2022 and Global Women of Worth Achievers 2021.

Confirmation of eligibility: The disclosure states the appointment was made based on the recommendation of the Nomination & Remuneration Committee, implying compliance with SEBI/NSE/BSE norms, though no explicit confirmation statement is provided.

Relationship with other directors: Disclosure states "Not Applicable" for relationships between directors.

Previous KMP: The disclosure does not mention who held the position of Senior Management Personnel prior to this appointment or what happened to their tenure.

Key Financial or Operational Approvals

This section is not applicable to this specific disclosure. The document solely concerns a management personnel appointment and does not contain information on financial results, fundraising, capital expenditures, or auditor opinions.

Strategic or Business Context

The appointment itself provides strategic context regarding the company's focus on marketing and growth. Ms. Sengupta's profile highlights her expertise in:

  • Driving growth, transformation, and value creation.
  • Building, scaling, and revitalizing businesses.
  • Delivering topline acceleration and profitability turnaround.
  • Strengthening commercial excellence and expanding market reach.
  • Leveraging consumer insights, innovation, and data-driven decision-making to create long-term value.

Her experience in leading substantial business sizes ($100M-$300M) and achieving double-digit growth is presented as a strategic asset for Bajaj Electricals.

Any Other Material Information

Governance and Compliance: The disclosure is made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated July 11, 2023 (last updated on January 30, 2026). It is in accordance with the Company's Policy on Determination of Materiality for Disclosure of Events or Information. The signatory is Prashant Dalvi, Chief Compliance Officer & Company Secretary (ICSI Membership No.: A51129).