Bajaj Finance Announces Extended Personal Loan Tenure and Loan Utsav 2026 Rewards

Bajaj Finance Ltd, a subsidiary of Bajaj Finserv Ltd and an RBI‑registered deposit‑taking NBFC‑D, has introduced a new personal loan feature that allows eligible customers to select repayment tenures of up to 108 months, in addition to the existing minimum of 12 months. The loan amount available under this product ranges from Rs 40,000 to Rs 55 lakh, and the applicable interest rate varies between 10% and 30.5% per annum, depending on the borrower’s credit profile and the specific loan terms.

The loan remains collateral‑free, and, subject to verification and documentation, funds can be disbursed within 24 hours of approval. The application process is conducted online, requiring minimal documentation, and customers can check eligibility and select their desired loan amount and tenure through the Bajaj Finance digital platform.

Loan Utsav 2026 Campaign

In conjunction with the extended tenure offering, Bajaj Finance is running Loan Utsav 2026, a limited‑period promotional campaign that runs until 10 September 2026. Borrowers whose personal loan is successfully disbursed during the campaign are eligible for a reward bundle comprising:

  • Six months free membership on Zee 5, Sony Liv and 14 other OTT platforms;
  • Three months free JioHotstar membership;
  • Three months free Zomato Gold membership;
  • Three months free JioSaavn Pro membership;
  • Forty‑five days free Gaana membership;
  • Over 40 vouchers across entertainment, music, dining and shopping categories.

Eligibility for the rewards is contingent upon loan disbursal within the campaign window and adherence to the specific Loan Utsav 2026 terms and conditions.

Company Profile and Credit Standing

Bajaj Finance Ltd serves over 124.43 million customers through a diversified portfolio that includes consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments, operating via web, app and more than 4,000 locations across India. The company holds the highest domestic credit ratings of AAA/Stable for long‑term borrowing and A1+ for short‑term borrowing, with additional ratings of CRISIL AAA/Stable, ICRA AAA/Stable, S&P BBB/Stable (long‑term) and A‑2 (short‑term), and a Moody’s Baa3 corporate family rating with a stable outlook.

Key Takeaways

  • The extended repayment tenure up to 108 months provides borrowers with greater flexibility to manage monthly cash flows, albeit with higher total interest payable over the loan life.
  • The Loan Utsav 2026 rewards add tangible value for customers who secure a personal loan during the promotional period.
  • Bajaj Finance’s strong credit ratings and extensive customer base underscore its capacity to support the new product features.