Overview

Bajaj Finance Ltd., a subsidiary of Bajaj Finserv Ltd. and an RBI‑registered deposit‑taking NBFC‑D, announced an enhancement to its personal loan product. The new feature allows eligible borrowers to select repayment tenures ranging from 12 months up to 108 months, extending the previously available maximum term.

Loan Features

The personal loan amount can be anywhere between Rs 40,000 and Rs 55 lakh, subject to the applicant’s eligibility criteria. Interest rates applicable to the loan vary from 10% to 30.5% per annum, depending on the customer’s credit profile and the specific loan terms. The loan is unsecured (collateral‑free) and, once the required documentation and verification are completed, funds can be disbursed within 24 hours.* The offering also emphasizes minimal documentation and quick approval.

Loan Utsav 2026 Rewards

Bajaj Finance tied the product launch to its "Loan Utsav 2026" campaign, which runs until 10 September 2026. Customers whose personal loan is successfully disbursed during the campaign period become eligible for a limited‑period reward bundle comprising:

  • Six‑month free memberships on Zee5, SonyLiv and 14 other OTT platforms
  • Three‑month JioHotstar membership
  • Three‑month free Zomato Gold membership
  • Three‑month free JioSaavn Pro membership
  • Forty‑five‑day free Gaana membership
  • Over 40 vouchers across entertainment, music, dining and shopping categories

Eligibility, reward fulfilment and other conditions are governed by the Loan Utsav 2026 terms and conditions.

Company Profile

Bajaj Finance Ltd. serves over 124.43 million customers through a diversified portfolio that includes consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments, delivered via web, app and more than 4,000 physical locations. The company holds the highest domestic credit rating of AAA/Stable for long‑term borrowing, A1+ for short‑term borrowing, and CRISIL AAA/Stable & ICRA AAA/Stable for its fixed‑deposit program. It also carries a long‑term issuer rating of BBB/Stable and a short‑term rating of A‑2 from S&P Global, and a Moody’s Baa3 Corporate Family Rating with a Stable outlook.

*Terms and conditions apply.