Bajaj Finance Launches Loan Fest with Rewards for Personal Loan Disbursal
Bajaj Finance Ltd., a leading Indian non‑banking financial company (NBFC‑D) and subsidiary of Bajaj Finserv Ltd., issued a press release on 15 July 2026 announcing the launch of Loan Fest, a limited‑period promotional campaign that runs from 10 July to 31 August 2026. The campaign rewards eligible customers with an exclusive bundle of entertainment, dining, music and lifestyle benefits when their Bajaj Finance Personal Loan is successfully disbursed.
Reward Bundle
Customers who receive a personal loan during the Loan Fest window will be offered a complimentary voucher bundle comprising:
- Free six‑month memberships to Zee5, SonyLiv and 14 other OTT platforms;
- JioHotstar membership for three months;
- Zomato Gold membership for three months;
- JioSaavn Pro membership for three months;
- Gaana membership for 45 days;
- Over 40 additional vouchers covering various lifestyle categories.
The reward bundle is subject to customer eligibility and the terms and conditions stipulated by Bajaj Finance.
Personal Loan Features
The personal loan product linked to the campaign offers:
- Loan amounts ranging from Rs 40,000 to Rs 55 lakh;
- Interest rates between 10 % and 30 % per annum;
- Repayment tenure options from 12 months to 108 months;
- Quick approval based on eligibility criteria;
- Funds disbursed within 24 hours of approval and successful KYC verification;
- Fully digital application with minimal documentation and no collateral requirement.
Applicants can use the EMI calculator on the Bajaj Finance website to estimate monthly repayments based on loan amount, interest rate and tenure, compare options, and select a plan that fits their budget.
Application Process
The loan application during Loan Fest follows a six‑step digital workflow:
1. Visit the Bajaj Finance website and navigate to the Personal Loan page.
2. Check loan eligibility by entering the desired amount and repayment tenure, then click "CHECK LOAN OFFER".
3. Provide personal, financial and employment details to obtain a personalized loan offer.
4. Review the loan offer and adjust amount or tenure if needed.
5. Complete KYC verification and bank account linking.
6. Submit the application for assessment; a loan specialist contacts the applicant for next steps. Upon approval, funds are transferred within 24 hours.
About Bajaj Finance Ltd.
Bajaj Finance Ltd. (BFL) is a deposit‑taking NBFC‑D registered with the Reserve Bank of India (RBI) and classified as an NBFC‑Investment and Credit Company (NBFC‑ICC). The company operates a diversified lending portfolio across retail, SME and commercial segments, serving both urban and rural markets. BFL has a customer base of 69.14 million and holds the highest domestic credit ratings of AAA/Stable for long‑term borrowing, A1+ for short‑term borrowing, and CRISIL AAA/Stable and ICRA AAA/Stable for its fixed‑deposit program. It also carries a long‑term issuer rating of BB+/Positive and a short‑term rating of B from S&P Global Ratings.
Significance
The Loan Fest initiative combines a credit product with value‑added entertainment and lifestyle benefits, aiming to enhance customer acquisition and retention while providing quick, unsecured financing for purposes such as home renovation, education, travel, medical expenses or other planned and unexpected needs.