Announcement
On September 8 2026, Bajaj Finance Ltd., a subsidiary of Bajaj Finserv Ltd. and India’s largest private‑sector NBFC, announced the acquisition of a 5% equity stake in TrueFan AI (registered as Hogwarts E‑learning Universe Private Limited). The transaction is executed under Finserv Intelligence, Bajaj Finserv’s group‑wide strategic initiative focused on applied research, innovation and venture investments in high‑tech, scalable solutions built in India.
Details of Investment
The 5% stake is part of Finserv Intelligence’s mandate to invest in early‑stage companies from seed to Series B that demonstrate strong innovation and scalability in areas such as artificial intelligence, cybersecurity, quantum technologies, fintech and consumer technology. The investment builds on an existing commercial relationship, with Bajaj Finance already deploying TrueFan’s AI‑powered video generation platform at scale.
Existing Collaboration
Bajaj Finance has integrated TrueFan’s platform to generate millions of hyper‑personalized videos for customer engagement and dealer enablement initiatives, supporting its broader strategy of AI‑led automation and personalization across its digital ecosystem.
Future Collaboration Plans
Both parties intend to broaden the partnership to include personalized marketing, video generation at scale, in‑app live avatar assistance, AI‑powered multilingual communication, dealer communication, learning & development, and digital onboarding. The collaboration will extend beyond financial investment to joint technology development and long‑term strategic value creation.
Quotes
Rajeev Jain, Vice Chairman & Managing Director of Bajaj Finance, said the investment reflects the company’s commitment to supporting proprietary AI innovation in India and its belief in TrueFan’s potential to drive enterprise adoption of AI‑powered communication. Nimish Goel, Co‑founder & CEO of TrueFan, described the stake as a strong validation of the platform’s capabilities and expressed enthusiasm for deepening the partnership within the broader Bajaj Finserv ecosystem.
About Bajaj Finance Ltd.
Bajaj Finance serves over 124.43 million customers through a diversified portfolio that includes consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments, delivered via web, app and more than 4,000 physical locations and 250,000 active distribution points. The company holds the highest domestic credit rating of AAA/Stable for long‑term borrowing, A1+ for short‑term borrowing, and CRISIL AAA/Stable & ICRA AAA/Stable for its FD programme. It also carries a long‑term issuer rating of BBB/Stable and a short‑term rating of A‑2 from S&P Global, and a Moody’s Baa3 Corporate Family Rating with a stable outlook.
About TrueFan AI
Founded in 2019, TrueFan AI is an AI‑powered video generation platform that enables enterprises, SMBs and consumers to create hyper‑personalized, multilingual video content at scale. The platform supports more than 175 languages and serves over 100 enterprise customers, 150+ SMBs and 70,000+ individual consumers, with more than 800,000 paid users. The mobile app has achieved 6 million (60 lakh) downloads on Android and 1 million (10 lakh) downloads on iOS.
About Finserv Intelligence
Finserv Intelligence is Bajaj Finserv’s group‑wide strategic initiative aimed at applied research and innovation for high‑tech, low‑unit‑cost, highly scalable solutions. It operates with a five‑to‑ten‑year horizon and integrates academic collaborations, start‑up ecosystem investments and in‑house specialists. The model envisions R&D labs, centres of excellence, venture‑led models and a Scholars‑in‑Residence programme to build capabilities across emerging technologies.