Strategic Initiative: Bioyug On Wheels Awareness Campaign

Balrampur Chini Mills Limited (BCML) has launched its nationwide awareness initiative 'Bioyug On Wheels' focused on promoting compostable PLA-based solutions as alternatives to conventional plastics. The initiative reached the iconic Shree Somnath Temple in Gujarat, which has been designated a Plastic-Free Zone.

Program Details and Locations

The mobile experience was hosted at the Shree Somnath Temple parking area and included:

  • Interactive demonstrations
  • Product displays
  • Educational exhibits
  • Showcase of compostable PLA bioplastics produced from renewable sugarcane feedstock

This follows previous successful engagements at:

  • Shri Ram Mandir, Ayodhya during Dussehra celebrations
  • Recent activations in Rajkot and Junagadh

Products Showcased

The exhibition demonstrated PLA bioplastics replacing commonly used single-use plastic products including:

  • Water bottles
  • Cutlery
  • Prasad boxes
  • Compostable garbage bags
  • 3D printing applications

Executive Commentary

Avantika Saraogi, Executive Director of Balrampur Chini Mills Limited, stated: "Through Bioyug On Wheels, we aim to demonstrate practical, commercially viable applications of Bioyug PLA bioplastics to inspire greater adoption of sustainable solutions that contribute to a cleaner, greener future."

Company Background and Capacity

BCML is one of the largest integrated sugar companies in India with:

  • Ten sugar factories across Uttar Pradesh
  • Aggregate crushing capacity: 80,000 TCD
  • Distillery operations: 1,050 KLPD
  • Power cogeneration capacity: 175.7 MW (saleable)

Future Expansion

The company is setting up India's first Poly Lactic Acid (PLA) plant with a capacity of 80,000 TPA (tonnes per annum).

Stakeholder Engagement

Shri VijaySinh Chavda, General Manager of Somnath Trust, visited the exhibition and interacted with the Bioyug team, underscoring the importance of promoting sustainable alternatives in high-footfall public spaces such as places of worship.

Research Backing

The exhibition referenced findings from a recent study conducted by a premier government research institution highlighting the environmental advantages of PLA bioplastics and their role in advancing a circular economy.