Bangalore Watch Company’s Geneva Debut

Bangalore Watch Company announced that it will make its debut at Geneva Watch Days 2026, marking the first appearance of an Indian independent watch brand at the prestigious event. The company will host a private viewing for international media, collectors, and the broader watchmaking community, where it will present two new pieces: the Peninsula Carbon, which has been placed on the long‑list for the Grand Prix d’Horlogerie de Genève (GPHG), and the Forty‑Seven, a newly released pocket watch.

Founder Commentary

Co‑founder Nirupesh Joshi stated, “For an Indian watch brand, being in Geneva is significant. It puts our work in the same room as people who have spent decades shaping and following the watch industry.” He added that the brand, built in India for a global audience, now has the opportunity to present directly to its intended market.

Co‑founder Mercy Amalraj highlighted the brand’s expanding international reach, noting, “We have customers in more than 30 countries today, and that has happened because people have connected with the stories behind our watches.” She emphasized that the Geneva platform will allow the company to meet its worldwide collector base.

Recent International Exposure

The Geneva debut follows Bangalore Watch Company’s participation in Dubai Watch Week 2025, underscoring a growing global awareness of the Indian brand amid increasing Swiss watch brand entries into India. The company observes a broader industry trend of independent watchmakers from non‑traditional regions gaining attention.

Company Background and Innovations

Founded in 2018, Bangalore Watch Company designs high‑quality mechanical watches that narrate 21st‑century Indian stories, drawing inspiration from aviation, cricket, space, and the great outdoors. Notable firsts include:

  • Watches crafted from recovered fighter‑plane and aircraft‑carrier materials.
  • India’s first watch qualified for spaceflight.
  • Development of a proprietary Cerasteel material, a fusion of steel and ceramic, used in its timepieces.

The brand has earned recognition from global publications such as The New York Times, Forbes, and Hodinkee for its originality and craftsmanship. It was founded by husband‑and‑wife team Nirupesh Joshi and Mercy Amalraj, who left overseas tech careers to pursue modern Indian storytelling through horology. Today, the company serves a quiet but enthusiastic collector base spanning over 30 countries.

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