Barclays reduced Booking Holdings' price target from $5,500 to $220, reflecting the 25‑for‑1 stock split, while keeping an Overweight rating.
Barclays updated share count, EPS, and dividend forecasts proportionally, but left gross booking value, revenue, and EBITDA outlooks unchanged.
Other analysts show mixed views: Tigress raised target to $260, Bernstein cut to $188, and Truist lowered to $5,780, citing Asia growth.