Campaign Overview
Bata India, India’s most trusted footwear brand, unveiled a new 360‑degree campaign titled “Comfort, but make it festive” for the festive season. The campaign, fronted by actress Rakul Preet Singh, combines an ad film, digital engagement, on‑ground experiences and a festive footwear collection that reflects contemporary design while emphasizing all‑day comfort.
Rakul Preet Singh, who has spoken about stepping away from heels while recovering from a back injury, shared her personal perspective on comfort. She said, “Bata’s festive collection brings a fresh, contemporary feel to the comfort I’ve always associated with the brand. The detailing makes the flats feel special, and the extra cushioning matters to me now that I’m more mindful of my footwear choices.”
Event Details
To bring the campaign to life, Bata India partnered with Vegas Mall, Delhi, to host a special Dandiya Night on 18 October. The on‑ground consumer experience recorded over 6,000 footfalls, indicating strong participation and reinforcing the festive spirit.
Brand Positioning
Jasleen Kaur, Head of Marketing at Bata India, explained the insight behind the campaign: “People want to feel dressed for the occasion and comfortable enough to enjoy it. With ‘Comfort, but make it festive’, we bring that thought to life through contemporary designs that combine festive style with comfort.” The campaign also includes a social‑media contest inviting consumers to tag a friend who would choose comfy flats over heels for a chance to win exclusive Bata hampers.
Availability
The festive collection is available across all Bata retail outlets, the Bata mobile app, and leading e‑commerce platforms, ensuring wide accessibility for consumers.
Company Profile
Bata India has served over 250,000 customers daily for close to a century and operates 2,000+ stores supported by thousands of multi‑brand outlets and a robust omni‑channel presence across D2C and marketplaces. The company sells approximately 50 million pairs of footwear annually and offers brands such as Bata Red Label, Bata Comfit, Power, NorthStar, Floatz, Bubblegummers, and Hush Puppies.
Disclaimer: This press release is provided under an arrangement with Newsvoir. PTI takes no editorial responsibility for the content.