Beryl Flags Brand Deficit in Mid-Market Exporters

India's mid-market manufacturers (Rs 20-200 cr) now account for 48.55% of FY25 merchandise exports, per Ministry of MSME data.
Beryl Agency, after 1,573 engagements across 67 industries, warns that weak branding causes loss of contracts, credit and talent for these firms.
A May 2025 SIDBI‑CRISIL report finds ~70% of Indian MSMEs still use unbranded marketing, creating a major barrier to market access and scalability.
Medium-size enterprises face the largest addressable credit gap because lenders struggle to assess maturity when brand presentation undervalues actual scale.