Overview
On August 26 2026, Beverly Hills Polo Club® (BHPC), the internationally recognized lifestyle brand inspired by Beverly Hills and California, opened its first redesigned premium boutique in India. The two‑storey store is located in Model Town, Jalandhar, and is presented as an elevated expression of the BHPC lifestyle, combining contemporary fashion, refined store design, and an immersive retail environment aimed at today’s discerning Indian consumer.
Inauguration Details
The boutique was officially inaugurated by Mr Ajay Bindroo, Managing Partner of Beverly Hills Polo Club, who travelled to India specifically for the opening. Senior leadership from RJ Corp, BHPC’s retail partner in India, along with members of both teams, attended the ceremony, underscoring the collaborative effort behind the project.
Strategic Significance
BHPC’s management highlighted India as a strategic priority and one of its most promising growth markets, noting the country’s young, increasingly style‑conscious consumer base and a growing appetite for internationally recognized lifestyle brands. The Jalandhar boutique is described as the beginning of a new phase for BHPC in India, with a renewed focus on building the brand’s lifestyle proposition through fashion, elevated retail environments, and distinctive consumer experiences. The opening is positioned as the culmination of a strong partnership between BHPC and RJ Corp to establish a more premium and contemporary retail expression for the brand in the country.
Brand Background
Beverly Hills Polo Club® blends classic American influences with contemporary sensibility, offering a modern perspective on style, culture, and everyday living. The press release notes that the announcement is provided under an arrangement with NRDPL, and PTI takes no editorial responsibility for the content.