beYon Noida Store Launch
On Monday, 24 August 2026, beYon – the laboratory‑grown diamond jewellery brand operating under the House of Titan – announced the opening of its second exclusive retail outlet and its first location in North India. The store is situated at Central 50, Sector 50, Noida, and its launch is timed ahead of the Rakshabandhan festive season to capture heightened gifting demand.
The Noida outlet showcases an extensive collection of more than 1,200 designs set in BIS‑hallmarked gold, spanning earrings, rings, pendants, necklaces, bracelets, bangles and nose‑pins. The brand later notes that its overall portfolio comprises over 1,250 designs across the same categories, emphasizing a focus on layering, styling and everyday wear. Prices start at ₹20,000 and the majority of pieces are priced below the ₹1,00,000 mark, reflecting a strategy to encourage consumers to expand their jewellery collections while spending prudently.
Design-wise, the store departs from traditional jewellery‑shop formality. A striking red ribbon – a signature architectural element inspired by the asymmetrical facets of the beYon identity and the distinctive “Y” symbolising freedom – weaves through the space, visually linking different zones. The layout encourages visitors to browse freely, try on pieces at leisure and engage with the collection without pressure. A dedicated coffee lounge further enhances the experience, making the visit feel more personal and less transactional.
The collection features a wide variety of diamond cuts and silhouettes, including marquise, pear, emerald, radiant, oval, princess, cushion and classic solitaires, allowing pieces to be worn individually, layered or styled in multiple ways. beYon positions laboratory‑grown diamonds not merely as substitutes for natural diamonds but as a platform for design experimentation, enabling new forms, proportions and possibilities in contemporary jewellery.
Shyamala Ramanan, Business Head of beYon, said, "Noida is an important milestone in our expansion journey and reflects the growing appetite for contemporary jewellery across India. As we build beYon, we're equally focused on creating retail experiences that feel warm, welcoming and inspiring. With Rakshabandhan around the corner, jewellery becomes one of the many ways people express connection and affection, and we wanted our stores to offer an experience that feels just as personal. We wanted people to walk into our stores with curiosity, stay because they feel comfortable, and leave having discovered a new relationship with laboratory‑grown diamonds—one that's rooted in desire, design and everyday indulgence."
The launch reinforces beYon’s broader ambition to establish a strong retail presence across key metropolitan and emerging urban markets in India, leveraging the House of Titan’s legacy of trust, craftsmanship, design expertise and quality. The brand also operates a dedicated e‑commerce platform (www.beyon.co.in) and maintains an active social media presence on Instagram, extending its reach to customers globally.