BHIVE Workspace Launches First Brand Film with Milind Soman

On September 9 2026, BHIVE Workspace – founded in 2014 and headquartered in Bengaluru – announced the release of its first‑ever brand film, starring fitness icon Milind Soman, who also serves as the company’s brand ambassador. The press release, distributed via NewsVoir, positions the film as a visual articulation of BHIVE’s fitness‑led campus workspace model, which integrates work, movement, lifestyle and community within a single ecosystem.

The narrative opens with Milind Soman in a cramped, traditional office setting before transitioning to a BHIVE campus where the workday unfolds through walking meetings, pickleball, recreation zones, focused work sessions and downtime. A playful exchange between BHIVE Founder & CEO Shesh Rao Paplikar and Milind turns a conventional “elevator pitch” into a “staircase pitch,” underscoring the brand’s emphasis on active, movement‑centric work environments.

Key Quotes

  • Shesh Rao Paplikar stated, “As the first campus workspace company in India to unveil a brand film, we wanted to make a larger statement about how the workplace is evolving… Milind naturally represents fitness, discipline and an active lifestyle, helping us show that the modern workplace can go beyond desks to become a campus ecosystem where people can work, move, connect and recharge.”
  • Milind Soman added, “Fitness has never been just about a workout for me; it is about discipline, purpose, resilience and most importantly how you choose to live every day… The idea that you can work, move, play, meet people and recharge in the same environment feels very relevant to how people want to live today.”

The film highlights BHIVE’s amenities, which include sports zones, pickleball courts, recreational facilities, cafés, lounges and community‑led experiences, all supported by 24 × 7 tech‑enabled access even on holidays. BHIVE’s “Work From Anywhere” feature allows members to access any of its centres on a single membership, offering flexibility for distributed teams.

Company Footprint

  • BHIVE operates more than 28 centres across eight campuses in Bengaluru and Mumbai.
  • The campuses collectively cover approximately 1.8 million sq ft of premium workspace.
  • The ecosystem serves a community of over 1,000 client companies, ranging from early‑stage startups to large enterprises and Global Capability Centres (GCCs).

The film concludes with BHIVE’s proposition, “Elevate your lifestyle at work,” and can be viewed at https://youtu.be/eGlVRZbY2FE.

Disclaimer: The release is provided under an arrangement with NewsVoir; PTI assumes no editorial responsibility.