BHPC will convert its India operations from licensing to a fully owned subsidiary with a franchise model to gain brand control.
BHPC partners with RJ Corp to launch Exclusive Brand Outlets (EBOs) and expands shop‑in‑shop presence through Shoppers Stop in key cities.
The brand will also grow a multi‑brand outlet network, strengthen e‑commerce and D2C capabilities, targeting premium casualwear consumers across India.