Big Idea & Mars Launch 2026 Pet Food Program

Big Idea Ventures and Mars Petcare announce the 2026 Next Generation Pet Food Program, a global innovation platform for sustainable pet nutrition.
The program partners with AAK, Buhler, Givaudan and Ingredion to scout startups developing low‑carbon alternative proteins, fats, oils and novel ingredients.
Emphasising Asia, the 2026 cohort offers firms $15,000 funding, expert guidance and a showcase at the Asia‑Pacific Agri‑Food Innovation Summit in Singapore.
Director Elisabetta Pierangelo (VP R&D Mars Pet Nutrition) stresses commitment to cut pet food’s environmental impact and speed commercial adoption of breakthroughs.