Press Release – BIOMUNI Calls for Full Ingredient Transparency
On September 4, 2026, a press release issued from New Delhi by BIOMUNI highlighted founder Neelam Rathee’s (known as “Nani”), who at 69 years old, is urging the beauty and personal‑care sector to move beyond “free‑from” marketing claims and provide complete ingredient disclosures directly on product labels. Rathee argues that pointing out what is absent—such as “sulphate‑free” or “paraben‑free”—does not constitute true transparency unless the full list of substances present is also disclosed.
The release notes that the industry increasingly uses umbrella terms like “natural bio‑enzymes,” “coconut‑based surfactants,” or “plant‑based formula,” which fail to inform consumers about the specific chemicals used. Rathee questions the practice of relegating full formulation details to QR codes or website pages, contending that the label itself should serve as the primary source of ingredient information.
BIOMUNI’s response is to print the complete ingredient list on the front of each product, starting with its Hard Water Damage Repair Shampoo and extending to its broader hair‑care and skincare range. The same detailed ingredient information is also consolidated on the company’s website (www.biomuni.com) for easy consumer access.
The founder distinguishes compliance and certification from transparency, noting that references to standards such as IFRA or Ecocert indicate safety or process compliance but do not automatically provide consumers with a clear identification of each ingredient. She emphasizes that while safety and certification remain important, they should not replace full ingredient disclosure.
Rathee’s stance aligns with broader industry movements, referencing Beco’s recent #WarOnWhatsHidden campaign that challenges hidden ingredient practices. She concludes with a definitive statement: “Don’t just tell consumers what you don’t use. Tell them what you do,” adding that if transparency merits a billboard, it should equally merit placement on the product label.
Disclaimer: The press release is distributed under an arrangement with PNN; PTI assumes no editorial responsibility.