Bisleri International will serve as official beverage partner for Karan Aujla’s P-Pop Culture India Tour 2026, spanning 11 shows in 10 cities.
The deal provides free hydration stations at venues, leveraging Bisleri’s network of over 6,000 distributors and 7,500 trucks.
Bisleri operates 128 plants and markets packaged water, Vedica spring water, carbonated drinks like Limonata and Rev through its D2C platform Bisleri@Doorstep.
The partnership aligns with Bisleri’s Sustainability 2.0 “Greener Promise” initiative, focusing on recycling, water conservation, and broader environmental responsibility.