Announcement
Bisleri International Pvt. Ltd., India's leading packaged drinking water company, announced that it will serve as the Official Hydration Partner for the Asian Speed Skating Championship 2026. The championship is scheduled for August 17‑20, 2026 in Dehradun.
Partnership Details
Bisleri will provide dedicated hydration support to all participating athletes throughout the event. The brand will also receive track‑side branding, logo placements on event assets, athlete engagement opportunities, and shoot possibilities. Digital coverage will feature speed‑and‑endurance themed content, athlete‑focused storytelling, performance reels, event highlight videos, and dedicated social‑media posts in collaboration with the championship organizers.
Executive Comment
Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said that India’s sporting landscape is evolving and that Bisleri’s sports‑marketing programme places hydration at its core. He added that the partnership enables Bisleri to support athletes at the highest level while promoting a fit and active lifestyle.
Company Profile
Bisleri International has a legacy of over 50 years and is the maker of India’s largest‑selling packaged drinking water. The company conducts 114 quality tests and employs a 10‑stage purification process. It operates 128 production plants, works with more than 6,000 distributors and 7,500 distribution trucks across India and the UAE. Its product portfolio includes Bisleri packaged water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. The brand also runs a direct‑to‑consumer platform, Bisleri@Doorstep.
Sustainability Initiative
Bisleri has launched “Sustainability 2.0” under the Bisleri Greener Promise, focusing on recycling, water conservation and broader sustainability initiatives.
Contact & Source
The press release was issued on Tuesday, August 25, 2026 at 11:58:58 IST by Bisleri International Pvt. Ltd. and distributed through NewsVoir.