Bisleri International’s Sponsorship of the Asian Surfing Championship 2026
Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has renewed its association with the Asian Surfing Championship 2026 as the Official Hydration Partner. The championship will be held in Chennai from August 13 to August 17, 2026, featuring more than 100 athletes representing 19 nations.
Partnership Activation Details
The partnership will provide seamless hydration through branded hydration stations and product placements for athletes, officials, and other event stakeholders. Bisleri’s on‑ground presence will include venue branding, beach installations, event backdrops, flags, and coolers to enhance the ambience at the surfing venues. A digital storytelling campaign will showcase athlete journeys, behind‑the‑scenes moments, championship highlights, and content focused on ocean conservation and environmental stewardship. As part of its “Bottles for Change” initiative, dedicated recycling bins will be placed at the venue to promote responsible disposal and recycling of PET bottles.
Executive Comment
Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with more consumers embracing sports that reflect active lifestyles, adventure, and wellbeing. We’re proud to partner with the Asian Surfing Championship as we support the growing surfing community in India. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the important role hydration plays in performance.”
About Bisleri International
Bisleri International Pvt. Ltd. boasts a legacy of over 50 years and has grown into one of India’s largest premium beverage businesses. The company operates 128 plants and maintains a distribution network of more than 6,000 distributors and 7,500 trucks across India and the UAE. Its product portfolio includes the country’s largest‑selling packaged drinking water, Vedica Himalayan Spring Water, and a range of carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. These products are also available through the e‑commerce platform Bisleri@Doorstep, which offers direct‑to‑consumer delivery.
Sustainability Commitment
Bisleri has launched “Sustainability 2.0” under the Bisleri Greener Promise, focusing on recycling, water conservation, and broader sustainability initiatives. The company emphasizes responsible business practices and aims to create a greener future through its environmental programs.