Partnership Overview

Bisleri International, India’s leading packaged drinking water company, has entered its second year as the Official Hydration Partner of Ultimate Table Tennis (UTT). The partnership supports the league’s hydration requirements for Season 7, which runs from 9 July to 26 July 2026 at the Dr. Shyama Prasad Mukherjee Indoor Stadium in Goa. The agreement is framed as a three‑year collaboration aimed at elevating fan engagement and brand visibility across on‑ground and digital platforms.

Activation and Branding Elements

Under the agreement, Bisleri’s branding will appear on LED boards and perimeter boards throughout the venue. Additional exposure includes a brand film, television commercials, exclusive campaign shoots, visi‑coolers, iceboxes, and a robust digital campaign that will amplify videos across digital platforms, ensuring extensive audience interaction during the tournament.

Executive Comments

  • Tushar Malhotra, Senior Director of Sales & Marketing at Bisleri International, stated: “We’re proud to partner with Ultimate Table Tennis as its Official Hydration Partner. The league has played a key role in growing table tennis in India, and we’re excited to support its journey. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the role hydration plays in performance.”
  • Vita Dani, Chairperson of Ultimate Table Tennis, remarked: “We are pleased to welcome Bisleri International as the Official Hydration Partner of Ultimate Table Tennis. As a brand synonymous with trust and quality, Bisleri’s association aligns with our commitment to delivering a world‑class sporting experience for players and fans alike. We look forward to working together over the next three years to elevate the league through impactful fan engagement and integrated brand experiences.”

Bisleri International Profile

Bisleri International Pvt. Ltd. boasts a legacy of over 50 years and has grown into one of India’s largest premium beverage businesses. It produces the country’s largest‑selling packaged drinking water, subject to 114 quality tests and a 10‑stage purification process. The company operates 128 operational plants and maintains a distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE.

The product portfolio includes Vedica Himalayan Spring Water and a range of carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. These products are also available through the Bisleri@Doorstep D2C platform, guaranteeing safe and uninterrupted supply to customers.

Bisleri’s sustainability agenda, termed Sustainability 2.0 with the Bisleri Greener Promise, focuses on recycling, water conservation, and broader environmental initiatives.

Additional Information

For further details, the partnership announcement can be viewed via the Instagram reel link: www.instagram.com/reel/DbS5LF6zovc/?igsh=MWNkOWV6cTh0Mm9hMA==. The press release was issued on 28 July 2026.