Bisleri Launches Carry On Jatta 4 Limited‑Edition Bottles
Bisleri International Pvt. Ltd., described as India’s leading packaged drinking water brand, issued a press release on Monday, 29 June 2026 at 18:03 IST announcing limited‑edition bottles inspired by the Punjabi comedy franchise Carry On Jatta 4. The special packs are offered in 250 ml, 500 ml and 1‑litre sizes as well as a soda variant.
The limited‑edition bottles will be distributed across Punjab, Chandigarh, Ludhiana and the Delhi National Capital Region (NCR) through both general‑trade and modern‑trade outlets. The collaboration celebrates the film’s popular stars—Gippy Grewal, Binnu Dhillon, Sargun Mehta, Gurpreet Ghuggi and Karamjit Anmol.
Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said regional cinema is a powerful cultural force with deep audience connect and that the partnership helps Bisleri connect with consumers through a beloved entertainment platform, reinforcing its presence during culturally significant moments.
Bisleri highlights its legacy of over 50 years, noting it produces the country’s largest‑selling packaged drinking water and follows a stringent process of 114 quality tests and a 10‑stage purification system. The company operates 128 operational plants and maintains a distribution network comprising over 6,000 distributors and 7,500 distribution trucks serving India and the UAE market.
Beyond water, Bisleri’s beverage portfolio includes Vedica Himalayan Spring Water and a range of carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda, all available via the e‑commerce platform Bisleri@Doorstep for direct‑to‑consumer delivery.
The firm also references its “Sustainability 2.0 – Bisleri Greener Promise” program, which focuses on recycling, water conservation and broader sustainability initiatives.
For further information, the release directs readers to the company website at www.bisleri.com.