Bisleri’s Cocktail 2 Limited‑Edition Bottle Launch
Bisleri International Pvt. Ltd., India’s leading packaged drinking‑water brand, announced a limited‑edition range of bottles inspired by the upcoming film Cocktail 2. The special packs showcase the film’s lead cast—Shahid Kapoor, Kriti Sanon and Rashmika Mandanna—and are now available in 250 ml, 500 ml and 1‑litre formats.
The bottles are being rolled out across key markets, specifically Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan and Ahmedabad, through both general and modern trade outlets. To amplify the activation, four specially branded Bisleri trucks will traverse Mumbai, creating high‑impact visibility, while the campaign is further supported by branded retail displays and digital engagement that extend the partnership beyond theatres.
Director of Sales and Marketing Tushar Malhotra commented, “With its strong pop‑culture appeal, Cocktail continues to hold a special place in the minds of audiences. As Cocktail 2 brings together a stellar cast and generates significant excitement among fans, it is poised to become one of the most talked‑about entertainment events of the year. Bisleri’s association with the film aligns with our strategy of partnering with high‑impact entertainment properties that drive engagement and cultural relevance, allowing us to be part of a moment that is already creating considerable buzz across audiences and platforms.”
Bisleri, with a legacy of over 50 years, operates 128 plants and maintains a distribution network of more than 6,000 distributors and 7,500 trucks across India and the UAE. The company produces the country’s largest‑selling packaged drinking water and a portfolio of beverages, including Vedica Himalayan Spring Water and carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These products are also sold via the D2C platform Bisleri@Doorstep.
In line with its sustainability focus, Bisleri has introduced “Sustainability 2.0” under the Bisleri Greener Promise, targeting initiatives in recycling, water conservation and broader environmental responsibility. For further information, visit www.bisleri.com.