Bisleri International announced limited-edition packs featuring Malayalam film Kattalan starring Antony Varghese, available in Kerala across 500 ml, 1 L and 750 ml SKUs.
Director of Sales and Marketing Tushar Malhotra said the collaboration leverages regional cinema to boost cultural relevance and consumer engagement.
Packs are stocked in Kerala's general and modern trade stores with in‑store branding and digital/social media promotion to extend film visibility.
Bisleri operates 128 plants, over 6,000 distributors and 7,500 trucks across India and UAE, emphasizing sustainability initiatives under Bisleri Greener Promise.