Bisleri Launches Limited‑Edition Abar Hawa Bodol Bottles

Bisleri Launches Limited‑Edition Abar Hawa Bodol Bottles

Bisleri International Pvt. Ltd., India’s leading packaged drinking water brand, announced a limited‑edition collection of water bottles inspired by the upcoming Bengali film Abar Hawa Bodol. The collectible packs are offered in three SKUs – 250 ml, 500 ml and 1 Litre – and are now available across West Bengal through both general trade and modern trade retail outlets.

The partnership highlights acclaimed actor Parambrata Chattopadhyay, whose involvement underscores the brand’s intent to celebrate Bengali cinema’s storytelling heritage and to deepen Bisleri’s connection with regional consumers.

Commenting on the initiative, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, stated that Bengali cinema occupies a distinctive place in India’s cultural landscape and that the collaboration reflects Bisleri’s belief in honoring culturally significant platforms to engage audiences and reinforce relevance in an important regional market.

The campaign will be amplified through branded retail visibility and digital engagement, allowing consumers and cinema enthusiasts to encounter the collaboration across multiple touchpoints while marking the film’s release.

Company background: Bisleri International, with a legacy of over 50 years, is one of the largest premium beverage businesses in India and the maker of the country’s largest‑selling packaged drinking water. The brand follows a stringent process of 114 quality tests and a 10‑stage purification system. Bisleri operates 128 plants and maintains a distribution network of more than 6,000 distributors and 7,500 trucks serving India and the UAE. Its portfolio includes Vedica Himalayan Spring Water and a range of carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. The company also runs a direct‑to‑consumer platform, Bisleri@Doorstep, ensuring doorstep delivery of its products.

Sustainability: Bisleri has introduced “Sustainability 2.0” under the Bisleri Greener Promise, focusing on recycling, water conservation and broader sustainability initiatives.

For further information, visit www.bisleri.com.

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