Announcement
Bisleri International Pvt. Ltd., India’s leading packaged drinking‑water brand, announced a limited‑edition collaboration with the Malayalam film Bethlehem Kudumba Unit. The partnership will see the brand’s 500 ml and 1 Litre bottles printed with images of the film’s lead actors, Nivin Pauly and Mamitha Baiju, and will be rolled out across Kerala in conjunction with the movie’s theatrical release.
Product Details
The special‑edition packs are available in two sizes – 500 ml and 1 Litre – and will carry the visual identity of Bethlehem Kudumba Unit on the label. The bottles will be stocked in both general trade and modern trade outlets throughout the state.
Distribution
Bisleri confirmed that the limited‑edition bottles will be distributed through its extensive network of over 6,000 distributors and 7,500 distribution trucks, ensuring wide availability across Kerala’s retail landscape.
Company Overview
Founded over 50 years ago, Bisleri International has grown into one of India’s largest premium beverage businesses. It operates 128 production plants and maintains a robust distribution footprint covering India and the United Arab Emirates. The company’s portfolio includes the country’s best‑selling packaged drinking water, Vedica Himalayan Spring Water, and a range of carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. Bisleri also runs a direct‑to‑consumer platform, Bisleri@Doorstep, for home delivery of its products.
Sustainability Initiative
Bisleri highlighted its “Sustainability 2.0” programme, branded as the Bisleri Greener Promise, which focuses on recycling, water‑conservation, and broader sustainability actions aimed at creating a greener future.
Executive Comment
Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, stated: “Kerala has a deeply engaged audience for cinema, with Malayalam films playing an important role in shaping conversations, culture and everyday entertainment. At Bisleri, our regional strategy is centred on building meaningful consumer affinity by aligning with properties that have a strong cultural resonance in their markets. Our association with Bethlehem Kudumba Unit brings together the excitement around a highly anticipated Onam release.”
Additional Information
For further details on Bisleri International, its brands, and sustainability initiatives, visit www.bisleri.com.