Bisleri International Announces Spider‑Man: Brand New Day Limited‑Edition Water Bottles
Bisleri International Pvt. Ltd., India’s leading packaged drinking‑water brand, has launched a limited‑edition range of its 250 ml, 500 ml and 1‑litre bottles celebrating the upcoming superhero film Spider‑Man: Brand New Day. The special packs showcase images of three principal cast members – Tom Holland, Zendaya and Sadie Sink – and are now being sold nationwide through both general‑trade and modern‑trade outlets.
Timing and Marketing Activation
The launch is timed to coincide with the theatrical release of the film, and Bisleri is backing the initiative with a 360‑degree marketing campaign that includes digital engagement, vibrant in‑store visibility, and a high‑octane out‑of‑home activation. A branded “Spider‑Man x Bisleri” truck will tour Mumbai, generating extensive OOH buzz ahead of the movie’s debut.
Executive Commentary
Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said the partnership “will be brought to life through our limited‑edition bottles, which will be an exciting collectible for our consumer base,” emphasizing the alignment with a globally iconic franchise.
Bisleri’s Operational Footprint and Product Portfolio
Bisleri boasts a legacy of over 50 years and operates 128 production plants. Its distribution network comprises more than 6,000 distributors and 7,500 trucks serving India and the UAE. The company follows a stringent quality regime of 114 tests and a 10‑stage purification process, underpinning its status as the country’s largest‑selling packaged drinking water brand.
Beyond its flagship water, Bisleri offers Vedica Himalayan Spring Water and a suite of carbonated drinks – Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda – all available through its e‑commerce platform Bisleri@Doorstep, which ensures doorstep delivery.
Sustainability Initiative
Bisleri has unveiled “Sustainability 2.0” under the Bisleri Greener Promise, focusing on recycling, water‑conservation and broader sustainability measures to create a greener future.
For further details, visit www.bisleri.com.