Campaign Overview

Bisleri International Pvt. Ltd partnered with the Ministry of Earth Sciences (MoES) to launch the ‘Swachh Sagar, Surakshit Sagar’ coastal clean‑up campaign. The week‑long initiative ran from 12th to 19th September 2026, concluding on International Coastal Cleanup Day and aligning with the global theme \"Clean Seas for Resilient Communities\". The drive covered 35 beaches across nine states and two Union Territories, mobilising 8,235 volunteers.

Plastic Collection and Recycling

During the campaign, volunteers collected 21,418 kg of used plastic, which was channelled for recycling to promote a circular economy and protect marine ecosystems.

Statements from Stakeholders

Mr. K. Ganesh, Director – Sustainability & Corporate Affairs at Bisleri, said that healthy marine ecosystems are lifelines for coastal communities and that the partnership with MoES addresses plastic waste pollution through collective action and responsible segregation. A spokesperson for MoES highlighted that the two‑year partnership adds focus on responsible plastic waste management and encourages sustained citizen participation to protect marine and coastal ecosystems.

Bisleri Corporate Profile

Bisleri International Pvt. Ltd, with over 50 years of legacy, is one of India’s largest premium beverage businesses and the maker of the country’s largest‑selling packaged drinking water. The company operates 130 plants, a distribution network of more than 6,000 distributors and 7,500 trucks serving India and the UAE. Its product portfolio includes Bisleri water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Pop and Soda, available through the Bisleri@Doorstep D2C platform. Bisleri’s sustainability agenda, “Sustainability 2.0” and the “Bisleri Greener Promise”, focuses on recycling, water conservation and broader sustainability initiatives.

Impact

The campaign demonstrated large‑scale citizen engagement in plastic waste segregation and recycling, linking coastal cleanliness with community resilience and circular‑economy objectives.