Announcement
Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, announced a strategic partnership with Racing Promotion Private Limited (RPPL) to serve as the Official Hydration Partner for the Formula 4 (F4) championship and the Indian Racing League (IRL). The agreement covers six rounds of the F4 series and four rounds of the IRL season, marking Bisleri’s entry into the nation’s growing motorsport ecosystem.
Partnership Details
Under the partnership, Bisleri will provide on‑ground hydration support through dedicated hydration zones at race venues and festivals. The brand’s product portfolio will be integrated into the race‑day experience, and a series of brand activations will be conducted across both physical and digital touchpoints. Digital and content integration will feature driver‑led social media posts, short‑form videos, race‑day highlights, and behind‑the‑scenes footage, amplified throughout the racing calendar.
Brand Visibility
Bisleri’s logo will be displayed prominently on both sides of the race‑car sidepods, on the sleeves of driver racing suits, and on festival kits. Additional on‑ground brand visibility will be ensured through signage and hydration zones at each event, reinforcing the association between the Bisleri brand and high‑performance racing, speed, endurance, and precision.
Executive Comments
Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said the partnership strengthens Bisleri’s presence across India’s evolving motorsport landscape and adds to its broader sports‑marketing programme, emphasizing the company’s commitment to championing hydration globally. Akhilesh Reddy, Chairman & Managing Director of Racing Promotions Pvt. Ltd., expressed delight in renewing the partnership for the 2026 season, noting the synergy between the two brands and the opportunity to create innovative fan experiences that extend beyond the racetrack.
About Bisleri International
Bisleri International Pvt. Ltd. boasts a legacy of over 50 years and has grown into one of India’s largest premium beverage businesses. It operates 130 plants and maintains a distribution network of more than 6,000 distributors and 7,500 trucks serving India and the UAE. The company’s portfolio includes the country’s best‑selling packaged drinking water, Vedica Himalayan Spring Water, and a range of carbonated drinks such as Bisleri Limonata, Bisleri Pop, and Bisleri Soda. Bisleri also runs a direct‑to‑consumer platform, Bisleri@Doorstep, ensuring uninterrupted supply to customers. The firm has launched “Sustainability 2.0” under the Bisleri Greener Promise, focusing on recycling, water conservation, and broader sustainability initiatives.