Partnership Overview

On 7 July 2026, Bisleri International Pvt. Ltd., through its flagship sustainability programme Bottles for Change (BFC), entered into a Letter of Association (LoA) with the Indian Coast Guard (Kerala & Mahe). The agreement is designed to advance plastic waste management and promote environmental sustainability across coastal regions, aligning with the Coast Guard’s mission of achieving Plastic‑Free Oceans.

Key Signatories

The LoA was formally signed by Dr. Angelo George, Chief Executive Officer of Bisleri International, and Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard. Senior representatives present included Mr. K. Ganesh (Director – Sustainability & Corporate Affairs, Bisleri), Mr. Dhinakaran (South Region Manager – CSR, Bisleri), Mr. Jofin (CSR Executive – Kerala, Bisleri) and Mr. Jabir, Chief Executive Officer of Green Worms.

Objectives and Scope

The collaboration commits Bottles for Change to work closely with the Coast Guard to:

  • Strengthen plastic‑waste collection, segregation and recycling of post‑consumer plastic along Kerala’s coastline.
  • Drive community awareness and behavioural change to prevent plastic debris from entering marine ecosystems.
  • Foster sustainable practices among coastal stakeholders, including fishermen, local businesses and tourists.

Both parties highlighted that the partnership will enhance existing waste‑management systems and contribute to preserving coastal and marine ecosystems for future generations.

Bisleri’s Sustainability Commitment

Bisleri International, with a 54‑year legacy, is one of India’s largest premium beverage companies, operating 128 plants and a distribution network of over 6,000 distributors and 7,500 trucks. Its flagship product, Bisleri Mineral Water, is the country’s largest‑selling packaged drinking water. The company has diversified into carbonated drinks (Pop, Rev, Limonata, Spyci Jeera) and offers a direct‑to‑consumer platform, Bisleri @Doorstep.

Under its Sustainability 2.0 – Greener Promise, Bisleri focuses on recycling, water conservation and broader sustainability initiatives. The partnership with the Indian Coast Guard represents a significant expansion of the Bottles for Change programme into coastal and marine environments, reinforcing Bisleri’s commitment to environmental stewardship.

Statements

  • Dr. Angelo George said the collaboration “reflects our shared vision of responsible waste management and a cleaner, greener future for the nation.”
  • Ashish Mehrotra praised the initiative for promoting greater awareness, strengthening waste‑management practices and ensuring the preservation of coastal ecosystems.

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