Overview

Bisleri International Pvt. Ltd., through its flagship sustainability initiative Bottles for Change (BFC), entered into a Letter of Association (LoA) with the Indian Coast Guard (Kerala & Mahe) to advance plastic waste management and promote environmental sustainability across coastal regions. The agreement aligns with the Coast Guard’s mission of Plastic Free Oceans.

Objectives of the Partnership

  • Strengthen plastic waste management systems by promoting responsible collection, segregation, and recycling of post‑consumer plastic.
  • Drive awareness, encourage behavioural change, and foster sustainable practices to prevent plastic waste from entering coastal and marine ecosystems.
  • Extend the reach of the Bottles for Change program to coastal and marine ecosystems, reinforcing Bisleri’s Greener Promise commitments.

Statements

  • Dr. Angelo George said the collaboration is an honour and reflects a shared vision of responsible waste management and a cleaner, greener future for the nation.
  • Deputy Inspector General Ashish Mehrotra praised the initiative for its potential to raise awareness, strengthen waste‑management practices, and preserve coastal ecosystems for future generations.

Bisleri’s Corporate Profile

  • Over 54 years of legacy, Bisleri International is one of India’s largest premium beverage businesses and the maker of the country’s largest‑selling packaged drinking water.
  • Operates 128 operational plants and a distribution network of over 6,000 distributors and 7,500 distribution trucks across India and neighboring countries.
  • Product portfolio includes Bisleri Mineral Water, Vedica Himalayan Spring Water, and carbonated drinks such as Pop, Rev, Limonata, and Spyci Jeera.
  • The company runs a direct‑to‑consumer platform Bisleri @Doorstep for online sales.
  • Under Sustainability 2.0, Bisleri has launched the Greener Promise, focusing on recycling, water conservation, and broader sustainability initiatives.

Additional Context

The partnership marks a significant step in extending Bisleri’s sustainability footprint from inland operations to coastal and marine ecosystems, aligning corporate social responsibility with national environmental objectives.

---